Solution

Specialized websites were used for this campaign (visivaistai.lt and sveikas.lt). A banner was displayed on the latter website that delivered a message about the children’s posture and the spinal cord. On visivaistai.lt, the message was about patient care and care for the elderly.

Result

Upper banner positions, 980 x 200 format CTR ± 0.5%–0.7%.