UAB Takeda, Ibumetin (Agency: UAB BPN LT)
- Sector: Pharmaceuticals (Pharmaceuticals)
- Campaign objective: Awareness
- Target Audience : People reading about headaches and joint pain
Adnet’s DMP solution was implemented in this campaign, only displaying the ad to the relevant audience based on its reading habits on the Internet. Ibumetin’s advertisement was seen only by people who had read articles on Adnet and Delfi websites that mentioned keywords related to headaches or to joint pain.
Upper banner positions, 980 x 200 format CTR ± 0.3%–0.6%.